Web 3.0 has the potential to provide viewers with even greater power of choice when it comes to accessing and consuming OTT content. Here are a few ways that web 3.0 can provide viewers with greater choice:
Decentralized content distribution: Web 3.0 utilizes decentralized storage and distribution solutions, which means that content can be distributed across a network of nodes rather than being delivered from a central server. This approach provides greater control and ownership over content for creators and users, and makes it possible to distribute content without the need for intermediaries or gatekeepers.
Token-based incentives: Web 3.0 can also leverage token-based incentive structures to encourage viewers to participate in content curation and distribution. For example, viewers can earn tokens for discovering and recommending content to others, or for contributing their devices as nodes for content distribution. These incentives can help ensure that high-quality content is surfaced and distributed to viewers, and can also provide a way for viewers to monetize their engagement with content.
Personalization: Web 3.0 can provide greater personalization for viewers by leveraging blockchain-based identity solutions. With a blockchain-based identity, viewers can have greater control over their personal data and preferences, and can more easily access content that is tailored to their individual interests and needs.
Decentralized content marketplaces: Web 3.0 can also provide viewers with access to decentralized content marketplaces, which allow them to discover and purchase content directly from content creators. By bypassing traditional distribution channels and intermediaries, viewers can have greater access to a wider range of content, and can support content creators more directly.
Overall, web 3.0 has the potential to provide viewers with greater power of choice when it comes to accessing and consuming OTT content. By leveraging decentralized solutions, token-based incentives, personalization, and decentralized marketplaces, viewers can more easily access high-quality content that is tailored to their individual needs and interests.